Direct mail

We have heard from several sources that what one of the things ZiTYZEN.dk lacks is pictures of the places.

Although we have pictures of 1772 places, it still only corresponds to 12.83% of the places, which is too low. So we thought about what to do about this and a friend of ours came up with the idea of direct mail to the places that didn't have pictures.

We decided to start out with the cities of Århus and Odense, the second and third largests cities in Denmark. This totalled 483 places without pictures.

It should be mentioned that the workload of creating these letters, printing them, folding them into envelopes, and stamping them, before shipping them, was well over what we had expected.

So far 33 places have logged into ZiTYZEN.dk, and 7 have uploaded pictures. 14 letters have been returned with address unknown. Furthermore we have received numerous phonecalls, mostly positive about ZiTYZEN.dk.

Zummary: Since only roughly 7% of the places that received a letter responded to it by logging in, this was an extremely expensive way of advertising. Although we got some connections and a lot of comments on the website.