Conference in social medias

Today I attended a conference in social media, På Herrens Mark (translated it means something like 'lost'). It was an event held primarily for the businesses in the area that have or develops technology products.
There were 5 speakers and lots of free food and cake but the quality of the speakers were very fluctuating. Some very good, whilst others were directly frightening.

Though some of the speakers were good, like new were said. The conference, i guess, was targeted marketing employees not yet familiar with web 2.0. Things like twitter (still not a big thing in Denmark), facebook, etc. was discussed.

This frightening quote was said by a guy from Aab (a football club, which had recently renewed their marketing strategy): "Don't trust the users, always make sure you have complete control of all material on your website"... Pretty dump words coming from a man in charge of running the marketing campaigns of a football club which relies 100% of it's fans (users)!

Zummary: I think the primary reason to come to events like this is to network, and to see what the other not so web 2.0 companies of the region is doing.